Download hi-res images from the event here https://we.tl/t-oMlAdvdL5L
The LTA British Tour Masters TB10 Trophy – the latest in a series of fast-paced, short form tennis events being staged in a partnership between Tie Break Tens (TB10) and the LTA, the national governing body of tennis in Britain – hit the courts at the National Tennis Centre in Roehampton on Wednesday 18 December.
Featuring the top eight men and women from the LTA British Tour circuit in 2019, the LTA British Tour TB10 Trophy saw the players battle it out for a winner takes all cash prize as well as the coveted TB10 Trophy. The tournament also featured a live DJ on court, courtside player seating areas and Watt Bikes as the TB10 show arrived at the NTC.
The event took place on the eve of the LTA British Tour Masters Finals, the culmination of the season long 2019 LTA British Tour. The series provides a circuit of tournaments designed to give up and coming players the opportunity to gain experience, as well as to provide competition for professional players in between tournaments at home and abroad.
This event is the latest initiative in a new partnership between TB10 and the LTA, which has seen the innovative TB10 format being used at various LTA tournaments throughout the year. These included a hugely successful youth girls series (in partnership with the WTA) as well as integration into the popular Local Tennis Leagues. Following the success of these events, more tournaments are in the pipeline targeting different audiences.
Tie Break Tens is a quick-fire version of the sport in which every point counts. Unlike conventional tennis matches, Tie Break Tens matches are comprised solely of tie breaks – no games, no sets, just exhilarating ten-point breakers, allowing more players to get on court and offering a fun way to get into the sport.
The women’s title was lifted by Alicia Barnett and the men’s title was claimed by Clay Crawford.
Richard Joyner, LTA Tournament Director, said: “The LTA wants to open up tennis to new audiences, and one of the ways we are doing that is by working with innovative formats of the game. This has been one of many successful events on which we have collaborated with TB10s this year and, having spoken to a number of the players who played, I know they really enjoyed experiencing Tie Break Tens for the first time.”
Rachel Woodward, Tie Break Tens Marketing Director, said: “We are thrilled to partner with the LTA on this new tournament and it was a fantastic curtain-raiser to the long-established British Tour Masters Finals. This is one of several initiatives we devised with the LTA in 2019, aimed at integrating the TB10 format into more traditional tennis environments and therefore opening the door to new audiences.”
Content from the event is available on the LTA and TB10 Facebook pages.
For any questions regarding the TB10 please contact Rachel Woodward, firstname.lastname@example.org