Tie Break Tens (TB10), the fast paced, short form tennis format have announced the signing of the Stockholm-based Spring Media agency who will be distributing international
broadcast rights for the 2021 series of Tie Break Tens.
Spring Media is distributing the worldwide television, internet and mobile rights for the high energy tennis format which features matches consisting of super tie-breaks to 10 points. Three Tie Break Tens events are scheduled for 2021, with exciting new locations being announced in the new year.
Each TB10 tournament includes eight of the leading tennis players in the world competing in a knockout format, with past players including Rafael Nadal (Spain), Dominic Thiem (Austria), Stan Wawrinka (Switzerland), Milos Raonic (Canada), Serena and Venus Williams (USA) and Simona Halep (Romania).
The players will compete for a winner-takes-all prize of around $150,000 (€137,690). TB10 tournaments have been held at iconic venues including the Royal Albert Hall (London 2015) Erst Bank Open (Vienna 2016) Caja Magica (Madrid 2017) Margaret Court Arena (Australia 2018) Madison Square Garden (New York 2018) & Indian Wells Tennis Garden (USA 2019) Due to the ongoing global pandemic all TB10 tournaments scheduled in 2020 were cancelled.
Spring Media is offering the coverage with English non-branded graphics, international sound and English-language commentary.
Spring Media was founded nine years ago by former members of the media rights sales team at IEC in Sports, an agency that previously was heavily involved in selling rights to ATP Tour events.
Michael Stafford, Head of Business Development at Tie Break Tens said “We are delighted to be working with Spring Media again in 2021 and looking forward to announcing a series of tournaments around the globe in the new year with fantastic new destinations and the biggest stars in tennis. Keep an eye on our social channels for updates.”